What We’ve Done
Getting featured as an expert in the IT, business and sports press
Using big data and predictive analytics, NTT, a leading IT systems integrator, has been working with the sporting event organiser ASO to revolutionise the second screen experience. The PR challenge? To showcase NTT’s technology expertise to the IT, business and sports press, and to introduce the company to the general public.
Journalists were invited to experience a stage of the Tour de France, shown NTT’s Big Data Truck and offered a ride on a bike used by the Tour’s cyclists. Prior to this key moment, trade events that brought NTT and ASO together were put to good use to organise interviews. As for the rest of the year, we bring NTT’s expertise to life through interviews and opinion pieces on innovations used during the Tour.
By capitalising on the excellent relations OneChocolate enjoys with journalists and influencers, NTT increased their visibility thanks to wide media coverage from the targeted press list (Les Echos Executives, Forbes, Stratégies, ITSocial) and stronger brand recognition within its own social networks or through joint partnership including, in particular, live-tweets from Le Sport Business magazine.