What We’ve Done
Scaling up a business’s content strategy
Cegid, a software publisher specialising in integrated business management (ERP) solutions, was looking to strengthen their content marketing strategy with a series of blogposts on key ERP topics.
Preliminary research work to come up with a list of subjects most relevant to the various personas as identified by Cegid, followed by interviews with Cegid business experts from which articles were produced.
A series of 18 articles published on the Cegid blog, along with summaries for the monthly Cegid newsletter.