What We Do
From blogposts to white papers to case studies, we’ll help you develop your brand content strategy and offer insightful and engaging content to boost your brand image and visibility. The value-added content will capture your target audience’s attention while establishing your company as a leader in your industry.
Expanding a case study database further
Veeam, a software publisher specialising in backup & recovery solutions, was looking to supercharge their content marketing strategy by accelerating the production of relevant and engaging case studies.
Working with commercial teams as well as the CTOs in charge of data availability and business continuity, with whom we conducted interviews and maintained an ongoing discussion in order to optimise communication and approval processes, we produced a series of success stories highlighting how Veeam’s solutions made both business and technical contributions to their clients’ businesses.
12 case studies published in one year – in English and French – for Veeam’s enterprise clients, amongst which include: Airbus Defence & Space, Carglass, Euralis, Pays de la Loire…
Scaling up a business’s content strategy
Cegid, a software publisher specialising in integrated business management (ERP) solutions, was looking to strengthen their content marketing strategy with a series of blogposts on key ERP topics.
Preliminary research work to come up with a list of subjects most relevant to the various personas as identified by Cegid, followed by interviews with Cegid business experts from which articles were produced.
A series of 18 articles published on the Cegid blog, along with summaries for the monthly Cegid newsletter.